DESIGN BRIEF

Description | Rote is a new kind of learning aid that triggers the mind. This is done using scents to strengthen mental connections and accelerate the recollection of information.

Research | Due to close proximity to the amygdala and hippocampus brain regions, of
the five senses, scent creates the strongest mental connections. To enhance studying
and memorization processes, this information could be used in the development
of more effective learning approaches. By associating new information with a scent,
one could create stronger connections in the mind and accelerate recall when the
same scent is present

Objective | Brand a stationery company that offers an array of scents for a line of papers, flashcards and notebooks with accompanying pencils, pens, markers, etc

Audience | Students (studying  and test taking, class note taking)
Professionals (presentation prep and execution, etc)

**This page was adapted from a printed booklet. Click spreads to view details**

 
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RESEARCH

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DESIGN

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